Experience in supporting key projects or independently managing SMA leads, or experience in various media placements and social media operations.

Abilities

Planning: Capability in marketing campaign planning.
Execution: Strong ability to manage and execute marketing campaigns.
PR & Social: Familiarity with PR environments and workflows; well-versed in the social media ecosystem.

Skills/Knowledge

Marketing Knowledge: Solid understanding of marketing business and operations.
Digital Proficiency: Practical experience operating one or more digital performance marketing tools and platforms; working knowledge of industry, products, and solutions.
Media: Familiarity with media communication principles and frameworks.
Collaboration: Demonstrates strong ability to collaborate effectively across multiple teams.

As the owner of the MTL (Market to Lead) process in the enterprise business domain, executes the MTL process.

Brand Strategy & Execution: Define and execute brand strategies and campaigns to establish a trusted, leading ICT brand.
Market Insight: Gain deep insights into segment challenges to identify growth opportunities and key drivers for competitive advantage.
GTM Management: Lead Go-to-Market (GTM) strategies for segment solutions, including segment selection, prioritization, and execution to ensure successful product launches.
Marketing & Sales Drive: Plan and execute comprehensive marketing tactics to drive sales; target enterprise customers and partners to expand the pipeline and accelerate procurement decisions.
Event Management: Plan and execute high-level marketing activities (e.g., showrooms, summits) to uncover new opportunities and influence customer purchasing decisions.

Marketing Manager (Enterprise)

Summary