Job Description: Marketing Manager

Position Overview

• Company: Discover Tours & Travels Limited

• Position: Marketing Manager

• Location: Dhaka, Bangladesh

• Department: Sales & Marketing

Position Summary

The Marketing Manager will lead the planning, development, and execution of all strategic marketing and promotional initiatives. The ideal candidate will drive brand awareness, customer acquisition, and market positioning for domestic and international tour packages, corporate travel, and ticketing services. This role demands a creative and results-driven professional capable of managing multi-channel digital campaigns, corporate partnerships, and promotional media assets.

Key Responsibilities & Duties

1. Strategic Planning & Campaign Management

• Strategy Formulation: Develop and execute comprehensive annual and quarterly marketing strategies to achieve corporate revenue and growth objectives.

• Campaign Execution: Design and oversee B2C and B2B promotional campaigns across digital and traditional media channels for seasonal tours, holiday packages, and corporate services.

• Market Research: Monitor travel industry trends, competitor positioning, consumer behavior, and emerging market opportunities to keep service offerings competitive.

2. Digital Marketing & Social Media Oversight

• Digital Presence: Manage the company’s official website, landing pages, and social media channels (Facebook, Instagram, LinkedIn, YouTube) to maximize engagement and lead generation.

• Performance Marketing: Plan and execute paid digital advertising campaigns (Meta Ads, Google Ads) with a focus on optimizing cost-per-acquisition (CPA) and return on ad spend (ROAS).

• Content Strategy: Oversee the creation of compelling travel vlogs, promotional graphics, itinerary flyers, and blog posts aligned with brand guidelines.

3. Corporate Partnerships & Public Relations

• B2B Collaboration: Build and maintain strategic alliances with airlines, hotels, corporate clients, and tourism boards to co-create exclusive travel packages and promotional events.

• Public Relations: Coordinate press releases, media coverage, and promotional events to enhance corporate reputation and brand visibility.

• Customer Retention: Implement loyalty programs, CRM strategies, and feedback loops to foster long-term customer relationships and repeat business.

4. Budgeting, Reporting & Team Leadership

• Budget Management: Allocate and monitor the marketing budget efficiently, ensuring optimal allocation of funds and maximum return on investment (ROI).

• Performance Analytics: Track key performance indicators (KPIs) such as website traffic, lead conversion rates, and campaign reach, delivering regular performance reports to the executive leadership team.

• Team Guidance: Direct, mentor, and collaborate with internal graphic designers, content writers, and sales teams to maintain a unified brand voice across all touchpoints.

Qualifications & Requirements

• Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Tourism Management, or a related field.

• Experience: Minimum 3 to 5 years of proven experience in marketing, preferably within the tourism, hospitality, or corporate service sector.

• Skills:

  • Exceptional proficiency in digital marketing, SEO, and social media campaign management.

  • Strong analytical skills with the ability to interpret data and adjust strategies accordingly.

  • Excellent communication, copywriting, and presentation skills in both English and Bengali.

  • Familiarity with graphic design coordination and multimedia asset creation.