Marketing & Brand Manager

• Design and own provider education funnels across three tracks: clinical (protocols, formulations, biologics, safety), business (clinic operations, margin, scaling), and marketing (patient acquisition and retention for our partners).
• Build the journey from first touch to certified, activated provider — mapping content, sequencing, and milestones at each stage.
• Develop onboarding curricula, enablement kits, and reference materials that get clinics and telehealth partners productive on the Heroship platform quickly.
• Translate complex clinical and platform capabilities (medications, biologics, agentic AI workflows) into clear, credible, provider-facing education.
• Partner with Clinical, Product, and Pharmacy teams to keep education accurate, compliant, and current.
• Track funnel performance: enrollment, completion, time-to-activation, and downstream retention impact.

Lifecycle Management & Relationship Building

• Own the full provider and partner lifecycle: onboarding, adoption, expansion, retention, reactivation, and win-back.
• Build relationships by adding value — lead with education and outcomes, not promotion.
• Design lifecycle programs that drive net revenue retention and reduce churn across active clinic and telehealth accounts.
• Identify at-risk accounts early using engagement and usage signals; build proactive intervention plays.
• Create expansion paths that move partners across Heroship’s offering — medications, biologics, and platform modules.
• Maintain a rolling lifecycle calendar of touchpoints, education milestones, and value-driven campaigns.

Content & Partner Enablement

• Produce meaningful, high-value content that supports our clinics and telehealth partners — clinical explainers, operational playbooks, marketing templates, and outcome stories.
• Own the content calendar and publishing cadence across owned channels (email, resource hub, social, partner portal).
• Create educational short- and long-form content that builds authority and trust with a provider audience.
• Develop co-marketing and enablement assets partners can use to grow their own patient base.
• Ensure all content is accurate, on-brand, and compliant with HIPAA, CAN-SPAM, and medical/pharmaceutical marketing standards.
• Repurpose flagship content into formats that extend reach across the partner lifecycle.

Email & CRM Marketing

• Manage all email and lifecycle campaigns in Zoho Campaigns / Zoho CRM, including onboarding, education, nurture, and reactivation flows.
• Build and optimize provider-to-activation journeys with personalized CRM segmentation.
• Own all flows: acquisition, onboarding, nurture, expansion, retention, and win-back.
• Track and report core metrics — open rate, CTR, conversion, activation, and retention — to the CMO.
• Maintain deliverability best practices, list hygiene, and segmentation strategy.
• Ensure compliance with HIPAA, CAN-SPAM, and medical marketing standards.

Reporting & Analytics

• Build a weekly marketing dashboard for leadership covering education funnels, lifecycle health, content, and email performance, with actionable recommendations.
• Track retention, activation, expansion, and engagement across the partner base.
• Identify bottlenecks, wins, losses, and growth opportunities across the lifecycle.
• Forecast growth and retention targets and track progress against goals.

Asset Management & Brand Execution

• Design and adapt branded assets using Canva, CapCut, or Adobe Express to maintain a clean, modern, and credible identity.
• Maintain an organized master folder structure with naming conventions, version control, and archival.
• Ensure team members and partners have correct access to current asset libraries (logos, templates, brand kits, education materials).
• Own the master marketing timeline, ensuring 95%+ of deliverables are met on schedule.
• Serve as quality control for all brand expressions across channels.

150+ active providers / qtr

Lifecycle / Retention

20+ assets / qtr

Email / CRM

• Familiarity with telehealth, compounded medications, biologics, or healthcare compliance marketing.
• Experience marketing technical or AI/platform products to a clinical or provider audience.
• Familiarity with Asana or comparable project management tools.

Performance Scorecard

• 5+ years in lifecycle marketing, education/enablement, content, or email/CRM, ideally within healthcare, telehealth, life sciences, or B2B/SaaS.
• Hands-on experience with Zoho Campaigns / Zoho CRM or an equivalent marketing automation and CRM platform.
• Proven success building education or enablement programs and owning customer/partner lifecycle and retention.
• Skilled at translating complex clinical or technical subject matter into clear, credible, audience-appropriate content.
• Analytical mindset — comfortable owning retention, activation, and engagement metrics end to end.
• Exceptional organizational and communication skills.
• Confident, collaborative, and proactive; thrives in a fast-moving, high-growth environment.