Marketing Automation Systems Analyst

• Bachelor’s degree in Marketing, Information Technology, Computer Science, or a related field
• 5+ years of hands-on experience with marketing automation platforms, systems, or related marketing technology
• Experience administering or supporting a marketing automation platform such as Oracle Eloqua, Marketo, HubSpot, Salesforce Marketing Cloud, Pardot/Marketing Cloud Account Engagement, or a comparable platform
• Experience designing and building marketing automation workflows, email campaigns, nurture programs, forms, landing pages, or lead management processes
• Experience working with CRM systems and integrations between CRM and marketing automation platforms
• Working knowledge of Salesforce or a comparable CRM platform
• Experience managing marketing data, segmentation, contact lists, or lead scoring processes
• Working knowledge of HTML, CSS, and JavaScript as applied to email templates, landing pages, tracking, or other digital marketing applications
• Experience troubleshooting marketing automation, data synchronization, campaign, or system-related issues
• Experience supporting data quality and governance within marketing or CRM systems
• Strong analytical and problem-solving skills with the ability to interpret campaign and system data
• Ability to manage multiple concurrent projects, requests, priorities, and stakeholders
• Strong written and verbal communication skills, including the ability to explain technical concepts to non-technical stakeholders
• Ability to collaborate effectively across Marketing, Sales, IT, Legal, and other business functions
• Hands-on experience with Oracle Eloqua
• Oracle Eloqua certification or equivalent marketing automation platform certification
• Experience integrating Eloqua or another marketing automation platform with Salesforce
• Experience supporting marketing teams across multiple regions, countries, or languages
• Experience with account-based marketing platforms such as Demandbase
• Experience with web analytics platforms such as Google Analytics 4 (GA4) or Adobe Analytics
• Experience with consent management, preference centers, and marketing data privacy requirements
• Knowledge of GDPR, CAN-SPAM, CASL, and other applicable privacy and electronic marketing regulations
• Experience with lead lifecycle management, lead scoring, lead routing, and nurture strategy
• Experience developing technical documentation, platform governance standards, or marketing automation best practices
• Experience in B2B, life sciences, diagnostics, food safety, animal health, or another regulated industry

What Will Help You Succeed

• Strong attention to detail and commitment to data quality
• Ability to translate business requirements into scalable technical solutions
• Strong troubleshooting and root-cause analysis skills
• Ability to balance technical requirements with marketing and business objectives
• Strong organizational and project management skills
• Ability to work independently while collaborating effectively across global teams
• Curiosity and a continuous-improvement mindset
• Ability to create structure and scalable processes from complex or ambiguous requests
• Strong customer-service mindset when supporting internal marketing stakeholders

Why Neogen?

At Neogen, we believe that taking care of our employees allows them to do their best work. When you join our team, you'll enjoy competitive benefits and the opportunity to make a meaningful difference every day.