Marketing Automation Specialist

HubSpot Architecture & Governance

• Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
• Remove deprecated workflows and redundant structures
• Deduplicate contacts and companies
• Redesign lifecycle stages for clarity and reporting integrity
• Implement clean segmentation logic
• Establish naming conventions and governance standards
• Restrict permissions and prevent ad hoc workflow creation
• Document system architecture and operational processes

Lifecycle Marketing & Automation

• Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
• Develop dynamic segmentation frameworks based on intent and readiness
• Design and optimize automated nurture journeys
• Align marketing automation with sales handoff rules
• Eliminate unnecessary broadcast email volume
• Ensure all workflows are tied to measurable revenue movement

BDR & Marketing Alignment

• Align outbound outreach (ASIN review videos and follow-ups) with automation logic
• Prevent overlapping or contradictory messaging
• Ensure intent signals trigger correct actions
• Maintain clean routing and lifecycle transitions
• Connect human sales outreach with automation systems

Attribution & Funnel Clarity

• Work across platforms including:
• HubSpot (CRM)
• ActiveCampaign
• Instantly
• Google Ads
• Meta Ads
• Retention.com
• WordPress
• GA4
• Google Tag Manager
• Google Search Console
• Google Business Profile
• Trustpilot
• You will:
• Standardize UTM governance
• Improve multi-touch attribution visibility
• Align ad reporting with lifecycle progression
• Improve MQL → SQL → Opportunity tracking
• Reduce reporting ambiguity for leadership

Marketing Infrastructure Protection

• Create segmentation request protocols
• Establish automation standards
• Protect system integrity from short-term workarounds
• Maintain documentation and system clarity
• Serve as long-term owner of marketing systems governance