Manager, Product Marketing

Go-to-market Planning and Execution:

• Collaborate with demand generation, content, and brand teams on comprehensive marketing plans, taking ownership of Aurora suite GTM strategies.
• Work closely with product marketing, product management, commercial readiness, and sales teams to execute go-to-market initiatives and tactics.
• Develop and refine customer personas and identify expansion opportunities for existing accounts.
• Analyze sales and marketing data using modern analytics tools to make recommendations for market segmentation and targeting.

Market Research and Competitive Intelligence:

• Build deep understanding of the eDiscovery and legal technology markets, competitors, and customers, including how they buy, use products, and measure success.
• Monitor and share industry trends, competitor movements, and customer behavior patterns using market research tools and AI-powered analysis.
• Maintain competitive battlecards and positioning strategies to enable sales team effectiveness.
• Contribute to customer advisory board planning and engagement initiatives.

Content Development and Sales Enablement:

• Map buyer journeys and develop targeted content aligned to each stage of the customer lifecycle.
• Create sales enablement materials including presentations, case studies, ROI calculators, playbooks, and objection-handling content.
• Develop thought leadership content such as whitepapers, blog posts, and industry reports.
• Build customer advocacy programs and manage referral initiatives to drive organic growth.

Marketing Operations and Analytics:

• Leverage marketing automation platforms, CRM systems, and analytics tools to measure campaign effectiveness and optimize performance.
• Implement attribution modeling to track marketing impact on pipeline and revenue.
• Collaborate with marketing operations to ensure seamless data flow across technology platforms.
• Use customer data platforms to analyze engagement patterns and inform strategy decisions.