Lead Performance Creative Strategist

• A structured approach to testing — hypotheses, iteration strategy, isolating variables.
• Demonstrated ability to build systems, processes, frameworks, or knowledge bases.
• Advanced, practical experience using AI for research, analysis, ideation, workflow design, or creative enablement.
• The ability to explain not just what you'd test, but how you found the opportunity and why you believe it will work.

5+ years in performance-focused creative strategy.

Lead generation or high-ticket services experience.

Home improvement experience.

CRO and landing-page testing familiarity.

UGC, founder-led, or spokesperson-led creative experience.

• strategic role. You won't be editing every asset or running campaigns day-to-day. Your job is to raise the quality of the thinking
• and strategy behind everything we produce and test.
• 1. Generate net-new creative. Develop original concepts
• and storytelling approaches for video and static ads — not variations on the same three ideas.
• 2. Find the ideas before you have them. Run customer
• and market research to uncover motivations
• and pain points that haven't been explored yet. Mine reviews
• and customer feedback for the insight that makes an ad work.
• 3. Turn performance into strategy. Analyze why creative wins or loses and translate it into clear next steps. Write sharp
• actionable briefs grounded in customer insight
• and a defined testing hypothesis — and push iteration beyond surface-level hook and footage swaps.
• 4. Build the system. Create CDM's creative-strategy frameworks
• and a shared learning repository. Spot what's working in one account and determine where it can be adapted across others.
• 5. Level up the whole team. Coach Media Buyers and editors so stronger creative thinking becomes a department-wide capability
• not something that lives with one person. Partner with CRO to align messaging
• and landing-page experiences. Provide direction for UGC
• and spokesperson-led formats.
• 6. Use AI as a force multiplier. Build AI-powered workflows and tools that accelerate research
• and production for the entire team — more on that below.
• A track record of developing concepts from customer research and performance data — not just intuition.
• Fluency with creative metrics (Hook Rate, Hold Rate, CTR, CPL) and the judgment to weigh them against lead quality and down-funnel performance.
• A bias for speed — you generate learning quickly without over-engineering every test.
• We are not looking for someone who asks AI to spit out scripts and hooks.