Lead Marketer, NAM Upmarket Strategy

• Experience leading end-to-end marketing programs in a fast-paced B2B SaaS environment.
• Proven success building integrated marketing programs that combine digital and field marketing to generate pipeline and revenue.
• Strong understanding of B2B sales processes, go-to-market strategies, and SLA-driven operating models.
• Experience using data, AI, and automation to improve audience targeting, campaign performance, and marketing effectiveness.
• Strong analytical skills with the ability to translate performance data into business recommendations.
• Experience managing budgets, vendors, contracts, event production, and multiple concurrent initiatives.
• Ability to influence senior stakeholders, align cross-functional teams, and drive execution through ambiguity.
• Commitment to demonstrating HubSpot's HEART values.
• Experience using HubSpot or working within the HubSpot ecosystem.
• Experience marketing to Mid-Market or Corporate buyers.
• Experience managing executive speakers, customer advocates, or industry experts.
• Familiarity with answer engine optimization (AEO), content syndication, or intent-based marketing.
• Experience building reusable AI-powered marketing playbooks or campaign frameworks.

Where You'll Work

Location: United States

Work Type: Remote

Travel: Approximately 25% for customer events, executive programs, and industry conferences.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

(m/f/d) - link to HubSpot's Career Diversity page here.

link to HubSpot India's equal opportunity policy here.

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.

Originally posted on Himalayas