Lead Generation Specialist — Paid Ad Creative (Contract, Performance-Based)

The engagement

- Paid trial: 50 leads. Fixed scope, paid at your quoted rate.

- We measure connect rate, reply rate and booked calls from those 50.

- If the numbers hold up, this becomes an ongoing monthly retainer at a larger volume. This is the intended outcome — the trial exists to prove the list, not to get cheap work.

- We are taking a small number of specialists onto the trial, not everyone who applies.

Who counts as a lead (our ICP)

A lead is only accepted when it matches all of the following:

1. Company profile — DTC/e-commerce brand, direct-response advertiser, info-product or coaching business, SaaS with paid acquisition, or a performance/media-buying agency.

2. Proof of ad spend — currently running paid ads. Verifiable evidence required (Meta Ad Library listing, TikTok Creative Center, visible YouTube pre-roll, or a public case study/job post referencing paid media).

3. Decision maker — founder, CMO, head of growth, performance marketing lead, media buyer, or creative strategist. Not an intern, not a generic `info@`.

4. Reachable — verified business email (bounce-checked) plus a LinkedIn profile URL.

5. Geography — US, UK, Canada, Australia, UAE or Western Europe.

6. Signal of need — something that indicates creative demand: hiring a video editor/UGC creator, running only 1–2 creatives, complaining publicly about creative fatigue, recently raised funding, launched a new product, or scaled spend.

Deliverable format

A Google Sheet or CSV with one row per lead:

`company · website · industry · country · ad platforms currently running · contact full name · role · verified email · proof-of-spend link · LinkedIn URL`

What gets rejected

- Scraped databases, purchased lists, or anything resold to other clients

- Generic role addresses (`info@`, `hello@`, `contact@`)

- Companies with no evidence of active paid advertising

- Bounced or catch-all emails (please verify before delivery)

- Duplicates of leads already delivered

Rejected rows are replaced free of charge. We check a random sample of 10 out of every 50 before payment.

What we provide

- A clear ICP brief, our offer, portfolio and case studies

- Fast feedback on the first 10 rows so you can correct direction early

- Prompt payment on delivery

Who this suits

- You have built lead lists for B2B services, agencies or creative teams before

- You know how to read the Meta Ad Library and can tell an active advertiser from a dormant one

- You verify emails as a matter of habit — you are not comfortable sending unverified rows

- You can show results from a previous engagement (reply rate, meetings booked, or a sample sheet)

How to apply

• Apply through LinkedIn and answer the screening questions. Applications that skip the pricing questions or the sample will not be reviewed.