Lead Creative Strategist (Performance Marketing)

• Lead creative strategy across a portfolio of client accounts simultaneously, each producing a high volume of ad creative every month, while maintaining a high bar for quality.
• Act as the primary strategic point of contact for clients — presenting creative recommendations, test results, and performance insights directly to marketing and brand stakeholders.
• Analyze creative and campaign performance data (CTR, hook and hold rate, CPA, ROAS, and other channel-specific metrics) and translate findings into clear, insight-driven creative briefs.
• Build and run testing frameworks that keep creative strategy iterating quickly based on live performance signals rather than instinct alone.
• Develop and apply platform-specific strategy across paid social (Meta, TikTok, LinkedIn, Google, Etc.), out-of-home/DOOH, and programmatic/DSP environments, adapting recommendations to each channel's best practices, specs, and buying dynamics.
• Partner closely with Creative Leads, Designers, Copywriters, and Motion Artists to turn insights into concepts that are built to perform, not just look good.
• Build trusted, long-term relationships with clients, becoming a strategic partner they rely on rather than an order-taker.
• Champion AI tools and workflows across the strategy process — from research and insight-gathering to concept testing and reporting.
• Contribute to the growth of Superside's Performance Marketing strategy practice — sharing frameworks, benchmarks, and platform expertise across the wider Strategy team.

What You'll Need to Succeed

• 5+ years of experience in creative strategy, performance marketing, or a related discipline at an agency, platform, or in-house marketing team.
• A proven track record leading creative strategy for a high monthly volume of content — comfortable working in fast, iterative sprint cycles rather than one-off campaigns.
• Experience managing creative strategy across multiple client accounts or brands at the same time, balancing competing priorities and deadlines.
• Strong analytical skills — comfortable pulling and interpreting performance data from ads managers, analytics tools, and creative-analytics platforms to inform strategy.
• A confident, polished communicator, able to present strategy and performance insights directly to clients and senior stakeholders.
• Skilled at writing clear, insight-driven creative briefs that give creative teams a strong strategic foundation to work from.
• A data-informed thinker who blends analytical rigor with creative instinct — equally at home in a spreadsheet and a brainstorm.
• Organized and self-directed, able to manage multiple workstreams in a fast-paced, distributed environment.
• Genuine enthusiasm for AI tools and their growing role in performance creative strategy.