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ARE YOU UP FOR THE CHALLENGE?
To apply, please complete the application and send us a portfolio that shows your range: performance-driven digital copy, campaign thinking across brands or markets, and any examples of how you've worked smarter—whether that's AI-assisted workflows, localization processes, or something else entirely.
We're excited to see what you bring to the team.
If you love making words work hard, this might be your job.
HelloFresh Group is looking for a Lead Copywriter to join our Creative Studio and help drive copy quality across our demand generation engine. You'll work across the full funnel and across every channel that matters (TV, OOH, paid social, display, CRM, YouTube) with a particular focus on mid-funnel, paid social creative that stops thumbs and starts conversations.
This is a hands-on writing role, creating everything from campaign headlines to push notifications, from social hooks to CRM journeys. You'll also bring the strategic thinking to help shape how eight global brands communicate across sixteen markets, and the collaborative instinct to consult with local teams, advise channel owners, and help more junior staffers write better.
Crucially, you will help build, train, and socialize AI tools (particularly on Claude and Gemini) to create and maintain a broad creative toolkit. You will use these tools to generate, iterate, and localize content, but you will be the creative brain behind all LLM work.
This position is based in Berlin or Warsaw. Berlin-based employees have required attendance three days per week (Monday to Wednesday) at our Creative Studio in Moabit.
Lead Copywriter, Global Creative Studio (m/f/x)
Brand Marketing · Berlin or Warsaw
At HelloFresh Group, our mission is to change the way people eat forever. Since our 2011 founding in Berlin, we've become the global market leader in the meal kit sector, inspiring millions of home cooks and food lovers every week. Our portfolio spans eight brands across 16 markets, from HelloFresh and Factor to Good Chop and Pets Table.
Other benefits are as per company policy.
Work at office
Full time
Berlin, Berlin, Germany
Applications for this job are handled on the company's own website.
HelloFresh is on a mission to change the way people eat, forever! Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit company. In Q1 2020 alone we provided 111 million meals to 4.2 million households worldwide in 14 countries across 3 continents. HelloFresh supplies…
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