Lead Campaign Manager

Neuron Educare is looking for a results-driven Lead Campaign Manager who can run Facebook/Instagram campaigns, generate high-quality student leads, distribute leads to counsellors, and continuously improve lead quality and conversions. The role includes coordinating with counsellors and the designer to produce accurate, attractive and conversion-focused posts and videos, and ensuring strong quality assurance (QA) before publishing.

Key Responsibilities

• Plan, boost and optimize Meta (Facebook/Instagram) campaigns to generate leads (awareness → leads → retargeting).
• Collect leads, verify basic authenticity, and distribute leads to counsellors quickly with proper tracking.
• Coordinate with counsellors to gather program/product knowledge, entry requirements, offers and intake updates.
• Brief the designer with clear creative direction (hooks, key messages, CTA, format) for posts and ads.
• Ask counsellors to record short videos (reels) and ensure designer edits them properly (captions, trims, branding).
• Perform QA on all posts, designs and videos (spelling, accuracy, compliance, branding, CTA) before publishing.
• Ensure lead quality: focus on prospective, genuine and convertible student leads; reduce junk/fake leads.
• Collaborate with counsellors weekly on lead quality feedback and improve targeting, creatives and qualifying questions.
• Maintain weekly reporting of performance: CPL, CTR, CPM, lead quality score, conversion progress and next-week plan.
• Strong understanding of lead funnels, audience targeting, retargeting and creative testing.
• Ability to track, analyze and report performance using Excel/Google Sheets (CRM knowledge is a plus).
• Strong communication skills to coordinate with counsellors and designers effectively.
• Basic copywriting sense: ability to propose ad text, hooks and CTAs that convert.