Key Account Executive

Sector: Real Estate

Position: Executive Sales

Daily Tasks

• Call fresh leads and initiate communication

• Explain project details, pricing, and offers to clients

• Influence clients to visit the office / schedule appointments

• Conduct detailed project briefings during office visits

• Arrange and conduct site visits for clients

• Visit client locations when required for presentations

• Maintain regular follow-up with clients to convert leads into sales

• Ensure timely and structured follow-up based on client interest

• Attend internal and client meetings

• Coordinate with Accounts, CRM, Legal, and other departments

• Align clients with relevant departments as per their needs

• Maintain proper client records and documentation

• Assist clients in completing required documents

• Update CRM/data sheet regularly

• Submit daily activity and sales reports

• Perform administrative and operational tasks as assigned

Weekly Tasks

• Review and categorize all leads (fresh, follow-up, hot, cold, closed)

• Prepare and submit weekly performance report

• Analyze conversion performance (calls, visits, sales)

• Plan follow-up strategy for hot and pending clients

• Re-engage inactive / old leads as per assignment

• Provide lead quality feedback to marketing team

• Update and review sales pipeline status

• Attend weekly review meetings with Team Leader / Management

• Ensure all client documentation and booking processes are progressing

• Support team activities and contribute to team targets

Monthly Tasks

• Achieve assigned monthly sales target (units & volume)

• Prepare and submit monthly performance report

• Analyze overall performance (leads, visits, conversions)

• Identify gaps and implement improvement action plans

• Maintain complete record of bookings, cancellations, and conversions

• Ensure all client payments, documentation, and registration processes are completed

• Participate in monthly sales strategy and target planning meetings

• Build and maintain strong relationships with clients for repeat/referral business

• Review and organize personal sales pipeline for next month planning

• Ensure compliance with company SOPs, policies, and reporting standards

SECONDARY RESPONSIBILITIES

• Provide feedback on lead quality to marketing team

• Support sales strategy improvement

• Maintain professional client relationships for repeat business

• Ensure compliance with company SOPs and policies

• Assist team and management when required

• Support land registration day, construction inauguration, and other company programs