Junior Strategist, UK Based

About Kyra

Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.

As a Junior Strategist at Kyra, you’ll help develop platform-native campaign strategies that combine creative storytelling with measurable brand impact. Working alongside our Strategists and Strategy Director, you’ll contribute to strategy from pitch through to post-campaign — turning insights into creative ideas that resonate across TikTok, Instagram, YouTube, and beyond.

You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to support campaigns for our enterprise accounts. This role is ideal for someone early in their strategy career who lives on TikTok, loves turning data into narrative, and wants to grow fast in the creator economy.

Reporting to: Strategy Director

WHAT YOU’LL BE DOING

💡 Strategic Campaign Development

• Support the development of campaign strategies — contributing to audience profiling, creator casting logic, content formats, messaging, and performance KPIs
• Work cross-functionally with internal teams to help craft platform-native campaign concepts that align with brand tone and commercial goals
• Write clear, inspiring creator-facing briefs informed by data and social insights, translating client objectives into platform-native content

📊 Insights, Data & Measurement

• Track and report against measurement frameworks across CPV, ER, and platform-specific KPIs
• Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
• Support Paid Media and Client Solutions in interpreting results and shaping strategic recommendations

🔍 Trend Forecasting & Cultural Analysis

• Own day-to-day cultural listening, market research, and platform trend tracking within the fashion and beauty categories
• Translate emerging insights into campaign ideas and brand opportunities
• Contribute trend insights and POVs to decks, pitches, and proposals for new business

📞 Client Engagement

• Join client calls alongside senior team members and present sections of strategic recommendations
• Support Account and Campaign Leads in responding to briefs and evolving campaign strategy based on feedback

🔑 Early Strategy Experience in the Creator Space

• 1–3 years in strategy, planning, insights, social, or branded content — agency, in-house, or strong internship experience in a creator, beauty, fashion, or social-first environment