Integrated Marketing Lead, Cross Product

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

• 8+ years of experience building and running demand generation programs at scale, such as in demand generation, growth marketing, integrated marketing, or regional marketing.
• Demonstrated experience developing multi-channel demand generation strategies and leading integrated activations across channels such as paid media, content, email, events, and webinars.
• Experience defining, managing, and using marketing performance metrics to evaluate and improve programs.
• Strong organizational and project management skills, with the ability to lead multiple complex programs simultaneously.
• Proven ability to build and deliver programs in partnership with Sales, Sales Development, Product Marketing, Content Marketing, and Event Marketing teams. Candidates should be prepared to discuss programs they have directly owned.
• Ability to navigate ambiguity, adapt to changing priorities, and maintain positive momentum while bringing structure and clarity to complex initiatives.
• Fluency with AI, including experience using AI-native tools and incorporating LLM or agentic capabilities into everyday workflows.
• Experience building and scaling new programs with an emphasis on repeatability, simplicity, and efficiency—including taking initiatives from zero to one and scaling them from one to many.
• Experience with or exposure to event or field marketing; direct ownership of an events program is not required.
• Experience in payments, financial technology, or an adjacent industry, or marketing fintech products and solutions.
• Experience in an adjacent discipline, such as strategy consulting or paid media, that contributes to a well-rounded integrated marketing perspective.