Head of Partner Marketing, Merchant & Ads (Restaurants)

• Owns the Restaurants merchant and ads marketing strategy end to end, reporting into the Merchant & Ads IM Director.
• Responsible for the creation and deployment of Restaurant merchant marketing playbooks across co marketing, promotions, and ads.
• Responsible for the creation and deployment of the Restaurant sell in strategy and associated sell in materials for adoption by local teams.
• Supports local marketing teams with key enterprise merchant relationships at the global level, and supports priority restaurant marketing initiatives.

What you'll be doing

Ads & Monetization Strategy

• Own the Restaurants specific ads and monetization strategy across owned and external surfaces, feeding into the global monetization strategy.
• Determine pricing, packaging, and commercial models for category-wide advertising in close partnership with Finance.

Category Playbook: Restaurants

• Own and evolve the Restaurants merchant marketing playbook, setting how co marketing, promotions, and advertising work for restaurant merchants globally.
• Lead change initiatives that improve how Restaurants merchant marketing works, bringing Local Integrated Marketing and Functional Marketing along with you.

Key Merchant Relationship Management

• Support local marketing teams with key enterprise merchant relationships at the global level, and support delivery of priority restaurant marketing initiatives with those merchants.
• Resolve critical merchant issues as the primary executive escalation point across markets and functional groups.

Cross Functional Stakeholder Management

• Serve as the primary marketing partner to Merchant S&O and Commercial for Restaurants, translating category priorities into marketing and ads strategy.
• Represent Restaurants in cross functional forums, shaping the roadmap for merchant facing and ads facing surfaces.

Sell In Strategy & Sales Enablement

• Establish high-impact sell-in strategies and pitch frameworks to enable Commercial and Local teams globally.
• Oversee the sell in materials, case studies, and proof points for Restaurants, using performance data to continuously refine them.

Central Strategy & Market Coordination

• Direct global implementation of restaurant merchant marketing goals, ensuring consistency and execution rigor across all active markets.
• Report on Restaurants merchant and ads marketing performance to senior stakeholders, own specific business metrics, and lead course correction when needed.