Head of Partner Marketing, Merchant & Ads (New Verticals)

• Owns the New Verticals merchant and ads marketing strategy end to end, reporting into the Merchant & Ads Integrated Marketing Director.
• Responsible for the creation and deployment of New Verticals merchant marketing playbooks across co marketing, promotions, and ads.
• Responsible for the creation and deployment of the New Verticals sell in strategy and associated sell in materials for adoption by local teams.
• Supports local marketing teams with key enterprise merchant relationships at the global level, and supports local New Verticals marketing initiatives.

What you'll be doing

Ads & Monetization Strategy

• Own the New Verticals specific ads and monetization strategy across owned and external surfaces, feeding into the global monetization strategy.
• Lead pricing, packaging, and investment decisions for merchant advertising in your category, in partnership with Commercial and Finance.

Category Playbook: New Verticals

• Own and evolve the New Verticals merchant marketing playbook, setting how co marketing, promotions, and advertising work for grocery and retail merchants globally.
• Lead change initiatives that improve how New Verticals merchant marketing works, bringing Local Integrated Marketing and Functional Marketing along with you.

Key Merchant Relationship Management

• Support local marketing teams with key enterprise merchant relationships at the global level, and support delivery of priority New Verticals marketing initiatives with those merchants.
• Act as the senior escalation point for merchant issues that cross multiple markets or functions.

Cross Functional Stakeholder Management

• Serve as the primary marketing partner to Merchant S&O and Commercial for New Verticals, translating category priorities into marketing and ads strategy.
• Represent New Verticals in cross functional forums, shaping the roadmap for merchant facing and ads facing surfaces.

Sell In Strategy & Sales Enablement

• Own the sell-in strategy for New Verticals merchant and ads programmes, defining how Commercial and Local teams pitch these programmes to merchants.
• Oversee the sell in materials, case studies, and proof points for New Verticals, using performance data to continuously refine them.

Central Strategy & Market Coordination

• Own delivery of the New Verticals merchant marketing goals, coordinating a consistent strategy across all Deliveroo markets.
• Report on New Verticals merchant and ads marketing performance to senior stakeholders, own specific business metrics, and lead course correction when needed.