Head of Marketing - US Market

• 7+ years of marketing experience, including 3+ years leading a full marketing function with ownership of strategy, budget, team, and results.
• Direct experience owning marketing for the US market, with responsibility for customer acquisition, demand generation, and brand growth.
• Experience marketing the same product or brand to both B2B and B2C audiences simultaneously — with distinct positioning, customer journeys, acquisition strategies, and funnels for each audience.
• Experience in a relevant or closely related industry — ideally construction, building materials, architecture and interior products, custom furniture, home improvement, premium home products, or another comparable high-consideration category.
• Experience managing significant paid media budgets — ideally $1.5M+ annually — with the ability to discuss actual spend, channel allocation, and resulting business performance.
• Strong full-funnel analytics experience, including attribution, CAC, ROMI, conversion rates, channel economics, and analysis through to closed revenue.
• Strong experience with CRM systems, including pipeline structure, workflows, lead qualification, reporting, and funnel analysis. We currently use HubSpot, but experience with other advanced CRM platforms is absolutely fine.
• Experience leading distributed marketing teams of 8+ people, including specialists, contractors, and agencies.
• Proven marketing and growth results supported by specific numbers and business outcomes.
• English C1+, with strong written English for US-facing communication, messaging, and creative review.

What You'll Own