Head of Marketing, Southeast Asia

We're looking for someone who meets the minimum requirements to be considered for this role. Preferred qualifications are a bonus, not a requirement.

• 8+ years of relevant B2B marketing experience, with a strong focus on field marketing, demand generation, ABM, or integrated marketing, including 5+ years focused on South East Asia markets.
• Demonstrated ability to design and execute regional marketing strategies that deliver against full-funnel metrics including pipeline creation, acceleration, and expansion.
• Proven experience marketing to enterprise, mid-market, or high-growth startup customers across diverse SEA geographies, with understanding of the region's economic, cultural, and regulatory environments.
• Hands-on experience with content development, executive engagement programs, vertical events, ecosystem partnerships, and multi-touch integrated campaigns.
• Strong cross-functional leadership and collaboration skills, with a track record of working closely with Sales, SDRs, Solutions Architecture, and regional stakeholders through joint planning and execution.
• Experience operating as a regional marketing owner while leveraging centralized demand generation, product marketing, and agency resources to scale programs efficiently.
• Proven ability to scale marketing impact through effective leverage of agency, media, and contractor resources.
• Solid understanding of CRM systems, funnel reporting, and data-driven marketing execution; familiarity with ABM frameworks and enterprise buying motions.
• Strong written and verbal English communication skills.
• Based in Singapore, with willingness to travel across SEA markets as needed.
• Leverages AI tools to automate routine tasks, build target lists, and personalize outreach, while maintaining rigorous standards for accuracy, data privacy, and brand alignment.
• Experience marketing platform, API-driven, SaaS, fintech, or cloud-based solutions to enterprise or digital-native audiences in SEA.
• Strong understanding of SEA-specific digital economy trends, fintech regulation, cross-border commerce dynamics, and embedded finance opportunities across key markets.
• Excellent program management skills, with the ability to manage multiple complex, market-specific initiatives across verticals and stakeholders simultaneously.
• Strong analytical capability, with the ability to translate performance data into actionable insights and strategic recommendations.
• Experience working with industry associations, consulting firms, system integrators, government bodies, or ecosystem partners to amplify reach and credibility across SEA.
• Startup mentality: bias to action, high adaptability, and operational discipline in a fast-evolving, high-growth environment.
• Creative, resourceful, and committed to operational and creative excellence.
• Proficiency in one or more additional SEA languages (Bahasa Indonesia/Malay, Thai, Filipino, or Vietnamese) is a plus as this role will be supporting businesses across multiple countries in the Southeast Asian region.