Growth Product Manager - Customer Acquisition (German Speaking)

The company

Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are.

That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed.

We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

Hybrid in Berlin or London

Own the funnel from first visit to application

• Own every step of that journey, including the signup flow itself and the eligibility checks inside it.
• Set the roadmap for acquisition and the signup journey, and decide what the squad builds next.
• Own the scoring and segmentation that decides where marketing spends and who sales calls first.

Build with your technical squad

• Ship lead scoring systems, eligibility checkers and signup flows with the team’s data scientist and the engineers we’re hiring.
• Rework website content, signup flows and decisioning logic with marketing and sales, to convert more of the businesses that already reach iwoca.
• Strip friction out of the signup journey, so that applying for funding takes minutes rather than an afternoon.

Be the first call when the numbers look wrong

• Act as the technical partner for German marketing, sales and channel management on attribution, tracking and data pipeline problems.
• Investigate and resolve data quality issues – broken dashboards, misattributed traffic, unexplained volume changes – often at short notice.
• Give channel managers access to, and guidance on, the attribution logic behind their numbers.
• Keep the tracking and attribution systems trustworthy, so every decision downstream rests on numbers the team believes.

Run the experiments that decide what ships

• Design, run and interpret A/B tests across messaging, targeting, eligibility checks and signup flows.
• Find opportunities from first principles, backed by data, customer research and funnel analysis.

Shape how a new team works

• Direct the squad’s work day to day: brief the data scientist and engineers, set priorities, and turn their models into shipped products.
• Define the priorities, roles and rituals of a team that is still being built.
• Lead cross-functional initiatives with marketing and sales, aligning them with engineering and data on shared goals, hypotheses and success metrics.
• Turn the commercial strategy team’s goals into testable hypotheses and briefs the squad can act on.