Growth Marketing, Sr. Manager - Business & Government at Anthology | chakrie

Requirements

Additional Requirements

8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment
Proven track record building and executing integrated campaigns that generatepipeline —not just leads — with a measurable contribution number you own
Real ABM experience: you have run account-based programs, not just heard of them. You know how to design plays at the account level and measure their impact
Field and event marketing ownership: you have managed conference presence, regional programs, and event budgets end-to-end, including post-event attribution
AI-native operator: you have built workflows and automations with AI as a core part of how you work, not as a side project. You can show examples of what you’ve built and how it performed
Data-driven mindset: you review your own numbers, spot what’s working, andmake adjustmentswithout being asked
Strong working knowledge of HubSpot or Marketo and Salesforce; you understand how leads flow, how campaigns are tracked, and how attribution works
Experience with intent data platforms — 6sense,Demandbase, or similar — and the ability to act on those signals in campaign targeting
Experience managing agency relationships for paid media (search, display,programmatic) and coordinating creative production
Ability to operate independently in a fast-moving org — you manage your own calendar, brief your own collaborators, and own your outcomes
Strong written communication: you translate complex positioning into campaign copy, clear creative briefs, and executive-ready performance summaries
Cross-functional influence: you work well with Sales and can push back when you need to, without burning relationships
Fluency in written and spoken English
Experience marketing to corporate or government/public sector audiences
Familiarity with GEO (generative engine optimization) and how to optimize content for visibility in AI-generated answers
Experience with AI SDR platforms or outbound sequencing tools integrated into campaign workflows
Background contributing to flagship customer events or user conferences as part of an integrated campaign strategy

Responsibilities

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Practical next steps, the documents to prepare and the dates to keep in mind before you apply or get in touch.

Contact details, links to the official source and the notes our team adds after checking each listing by hand.

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Salary & benefits

A clear overview of what is expected, written by the people who posted it, with every detail you need to decide.

Qualifications, experience and the skills that matter most, along with anything that would make you stand out.

Practical next steps, the documents to prepare and the dates to keep in mind before you apply or get in touch.

Contact details, links to the official source and the notes our team adds after checking each listing by hand.

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Growth Marketing, Sr. Manager - Business & Government

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