A function, a funnel or a channel that did not exist before you turned up. We love hearing about these.
A testing habit you can describe out loud. We will ask you to walk us through experiments you have run: what you expected, what actually happened, and what you did next.
A real working relationship with a sales team. You know what an BDR's day looks like and how to best work together.
Hands on the tools. You build the page, write the email and set up the automation yourself, and you like that part of the work.

Bonus points

None of these are required, and nobody has all four. Each one would make your first six months a little easier.

You have marketed to construction, trades, mining, field services or another industry where the customer works outside of tech.
You have carried a sales number yourself at some point, even briefly.
You have been the first or second marketing hire somewhere.
You are already using AI to get more experiments out the door per week than you could last year.

Growth Marketing Lead

Summary