10+ years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology, ideally in a global B2B business serving self serve small businesses, enterprises, and developers.
A track record of building and scaling lifecycle tooling or platforms with Engineering for multiple teams, products, audiences, or markets.
Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems; coding experience is not required.
Deep campaign and journey craft, with experience designing evergreen programs that move users from message to product value and durable behavior.
Strong experimentation and measurement judgment, including incrementality, holdouts, cohort quality, retention, and lifetime value—not just delivery or click metrics.
Experience creating operating models, governance, templates, and quality standards that increase organizational velocity without creating channel chaos.
Executive-level cross-functional influence and clear communication across Engineering, Product, Data Science, Analytics, PMM, Creative, Legal, Privacy, and regional teams.
A hands-on, systems-oriented leadership style: you can set a multi-year direction, write the brief, inspect the journey, diagnose failures, and make pragmatic tradeoffs in a fast-moving environment.

Growth - Lifecycle Lead (B2B)

Summary