GoHighLevel Platform & Outreach Specialist (Part-time)

GoHighLevel & Automation

• Build and manage advanced multi-step workflows and automations.
• Work with branching logic, conditions, wait steps, custom values, and workflow-to-workflow triggers.
• Build lead routing, follow-up, nurture, and campaign automations.
• Create reusable Snapshots and templated builds for repeatable implementation.
• Troubleshoot, test, and optimise workflows before they go live.
• Identify underutilised GoHighLevel features and recommend practical improvements.

Funnels, Forms & Booking

• Build and publish GoHighLevel funnels and landing pages.
• Create and connect forms and surveys to workflows.
• Configure calendars, availability, routing, and booking processes.
• Test the complete lead journey from capture through follow-up and booking.

Email & SMS Campaigns

• Build and manage email and SMS outreach campaigns.
• Create campaign sequences, timing, personalisation, and follow-up logic.
• Manage multiple campaigns for different clients simultaneously.
• Maintain campaign-specific segmentation, exclusions, and suppression lists.
• Monitor campaign performance and identify potential issues.

CRM, Pipelines & Reporting

• Build and maintain pipelines and opportunity stages.
• Manage Smart Lists, custom fields, custom values, and tag architecture.
• Ensure pipeline stages accurately reflect campaign and client activity.
• Build and maintain reporting dashboards.
• Identify data inconsistencies that could affect client reporting or campaign performance.
• Maintain accurate work queues for front-line coordinators.

Data & Campaign Operations

• Perform high-volume contact imports with accurate campaign tagging.
• Clean, validate, and deduplicate contact data before import.
• Ensure contacts are assigned to the correct campaign.
• Prevent duplicate outreach and cross-contamination between campaigns.
• Manage suppression lists and exclusions.
• Prepare weekly data exports for individual client campaigns.

Deliverability & Compliance

• Support email domain authentication and warm-up processes.
• Monitor bounces, complaints, unsubscribes, and sender reputation.
• Manage sender registration and campaign compliance requirements.
• Identify potential deliverability issues before they affect active campaigns.
• Maintain safe and structured outreach processes.

Platform Development

• Explore and implement GoHighLevel capabilities that are currently underused.
• Develop practical applications for Memberships and Communities as the business expands its use of the platform.
• Recommend improvements to existing systems and processes.
• Document important workflows and repeatable processes.