GM - Marketing & Merchandising (Knit Division)

Strategic Marketing & Global Business Development

• Buyer Onboarding: Identify, target, and secure direct business from tier-1 international fashion brands, retailers, and supermarkets.
• Market Diversification: Explore and penetrate new geographical markets (e.g., non-traditional markets like Australia, Japan, Brazil) to reduce regional dependency.
• Product Presentation: Lead the R&D and design teams to develop seasonal collections and present high-margin innovations to global buyers.

Financial Management & Price Negotiation

• FOB Price Finalization: Review, optimize, and approve ultimate Free on Board (FOB) price quotes for all product styles.
• Margin Protection: Keep a strict check on raw material market rates (yarn, dyes, chemicals) to protect a net factory profit margin of 8% to 12%.
• Financial Risk Management: Oversee commercial activities, auditing Letter of Credit (L/C) clauses, payment terms, and TT transfers to prevent financial defaults.

Knit Merchandising & Technical Oversight

• Material Optimization: Supervise advanced yarn booking projections, fabric structure feasibility (Single Jersey, Rib, Interlock, Fleece, Pique), and consumption calculations.
• T&A Compliance: Own the ultimate responsibility for the corporate Time & Action (T&A) Calendar from order placement to final ex-factory shipment.
• Risk Analysis: Conduct critical pre-production meetings to identify potential fabric, dyeing, or sewing bottlenecks before bulk cutting starts.

Supply Chain & Cross-Functional Coordination

• Sourcing Strategy: Direct the procurement team in sourcing premium, cost-effective yarn, specialized trims, and accessories from global and local vendor matrices.
• Factory Alignment: Coordinate closely with the GM of Factory Operations, Planning, and Quality Assurance to align daily sewing line allocations with buyer delivery expectations.
• Crisis Resolution: Step in as the final point of escalation to resolve critical buyer claims, quality shortfalls, or shipment delays.

Leadership & Team Development

• Team Structure: Structure and manage a multi-tiered department consisting of DGMs, AGMs, Senior Merchandisers, and Production Coordinators.