Global Director of Social Data

<div class="content-intro"><p><span data-contrast="auto">Established in 2004, </span><strong><span data-contrast="none">OLIVER</span></strong><span data-contrast="auto"> is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">As a part of </span><strong><span data-contrast="none">The Brandtech Group</span></strong><span data-contrast="auto">, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our </span><strong><span data-contrast="none">AI solutions</span></strong><span data-contrast="auto"> enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.</span> </p></div><p><strong><span data-contrast="auto">Role: </span></strong><span data-ccp-props="{"134233279":true}"><span class="TextRun SCXW69104619 BCX8" lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW69104619 BCX8">Global Director of</span><span class="NormalTextRun SCXW69104619 BCX8"> Social Data </span></span><span class="EOP SCXW69104619 BCX8" data-ccp-props="{}"> </span></span></p> <p><strong><span data-contrast="auto">Location: </span></strong><span data-ccp-props="{"134233279":true,"335559739":240}"> London</span></p> <p><span data-ccp-props="{"335559739":240}"> </span></p> <p><strong><span data-contrast="auto">About the role:</span></strong><span data-ccp-props="{"335559739":240}"> </span></p> <p><span data-contrast="auto"><span class="TextRun SCXW214327832 BCX8" lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW214327832 BCX8">We </span><span class="NormalTextRun SCXW214327832 BCX8">seek</span><span class="NormalTextRun SCXW214327832 BCX8"> a highly accomplished social analytics leader who combines statistical rigour with social-native thinking. </span><span class="NormalTextRun SCXW214327832 BCX8">You've</span><span class="NormalTextRun SCXW214327832 BCX8"> spent 7-10+ years mastering social media measurement across major platforms; you understand algorithms, audience behaviours, and how culture moves online. </span></span><span class="TextRun SCXW214327832 BCX8" lang="EN-GB" data-contrast="none"><span class="NormalTextRun SCXW214327832 BCX8">You're</span><span class="NormalTextRun SCXW214327832 BCX8"> as </span><span class="NormalTextRun SCXW214327832 BCX8">passionate about quantifying </span><span class="NormalTextRun SCXW214327832 BCX8">social impact on business </span><span class="NormalTextRun SCXW214327832 BCX8">as you are interpreting TikTok trends and internet subcultures. </span></span><span class="TextRun SCXW214327832 BCX8" lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW214327832 BCX8">You're</span><span class="NormalTextRun SCXW214327832 BCX8"> a strategic thinker who can translate complex data into compelling narratives for </span><span class="NormalTextRun SCXW214327832 BCX8">senior</span><span class="NormalTextRun SCXW214327832 BCX8"> stakeholders. </span><span class="NormalTextRun SCXW214327832 BCX8">You're</span><span class="NormalTextRun SCXW214327832 BCX8"> excited to build something – defining frameworks, selecting tech stacks, and </span><span class="NormalTextRun SCXW214327832 BCX8">establishing</span><span class="NormalTextRun SCXW214327832 BCX8"> best practices that will scale globally. As an in-house agency, OLIVER is uniquely positioned alongside brands within their businesses, giving you unparalleled access to drive meaningful measurement that matters.</span></span><span class="EOP SCXW214327832 BCX8" data-ccp-props="{}"> </span></span></p> <p><span data-ccp-props="{"335559739":240}"> </span></p> <h3><strong><span data-contrast="auto">What you will be doing:</span></strong><span data-ccp-props="{"335559739":240}"> </span></h3> <ul> <li><strong><span data-contrast="auto">Measurement Vision & Thought Leadership:</span></strong></li> <li><span data-contrast="auto">Establish OLIVER/BrandTech Group's definitive POV on social media measurement for modern brands: what matters in 2026 and beyond, how to connect social activity to business outcomes, and what a mature measurement framework looks like.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Position our measurement capabilities as a competitive differentiator in new business pitches, translating frameworks into compelling narratives that win clients.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Stay ahead of platform evolution, algorithm changes, and emerging methodologies, continuously advancing our practice.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Champion the integration of AI and machine learning into analytics workflows - automating data processes, enhancing predictive modelling, enabling real-time trend detection, and unlocking creative performance insights at scale.</span></li> <li><strong><span data-contrast="auto">Enterprise Measurement Infrastructure & Products:</span></strong></li> <li><span data-contrast="auto">Design and implement a unified measurement system that connects all social accounts we manage globally, creating a single source of truth for social performance and brand impact across the agency.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Own the social analytics tech stack-evaluate, select, and manage social listening platforms, analytics tools, dashboarding solutions, and data infrastructure.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Develop standardised, scalable products that can be embedded across our global studios:</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Social listening solution that delivers cultural intelligence and brand health insights</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Social performance dashboarding product that provides consistent, actionable insights across all client accounts</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Build sophisticated measurement frameworks including social-specific attribution models, brand lift methodologies, and predictive analytics that connect social touchpoints to awareness, consideration, and conversion.</span></li> <li><strong><span data-contrast="auto">Strategic Advisory & Collaboration:</span></strong></li> <li><span data-contrast="auto">Act as trusted advisor to senior clients and internal stakeholders, translating complex social data into strategic recommendations that drive business decisions.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Guide clients through measurement maturity evolution-from basic reporting to predictive modelling-building roadmaps that advance their social analytics sophistication.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Collaborate cross-functionally with creative, strategy, and social studio leads to ensure analytics inform campaign development, creative ideation, and optimisation.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Work closely with data experts and leaders across BrandTech Group agencies, while leading analytics talent within the OLIVER network.</span></li> <li><strong><span data-contrast="auto">Team Leadership</span></strong><span data-ccp-props="{}"> :</span></li> <li><span data-contrast="auto">Recruit, hire, and develop a global team of social data analysts who combine technical excellence with cultural fluency-people who live in the feeds and love social media.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Foster a learning culture, mentoring team members on analytics methodologies, measurement frameworks, data storytelling, and client communication.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Lead high-impact presentations for internal teams and clients, using visualization tools (Tableau, Looker, Power BI) to make dense datasets accessible and inspiring.</span> </li> </ul> <h3><strong><span data-contrast="auto">What you need to be great in this role:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></h3> <ul> <li><strong><span data-contrast="auto">Social Analytics Mastery & Platform Expertise:</span></strong><span data-contrast="auto"> 7-10+ years in social media analytics or digital measurement. Deep hands-on experience across TikTok, Instagram, Facebook, YouTube, Twitter/X, Snapchat, LinkedIn, and emerging platforms. Expert understanding of algorithms, content formats, audience behaviors, and native analytics. Proven experience with social listening platforms (Sprinklr, Brandwatch, Talkwalker, Pulsar). Social-native-fluent in internet culture, memes, subcultures, and how trends emerge online.</span><span data-ccp-props="{}"> </span></li> <li><strong><span data-contrast="auto">Advanced Measurement & Technical Skills:</span></strong><span data-contrast="auto"> Track record designing measurement frameworks, </span><span data-contrast="none">attribution models, and success </span><span data-contrast="auto">metrics aligned to business objectives. Advanced Excel skills. Expert with data visualization tools (Tableau, Looker, Power BI). Experience with multi-touch attribution, marketing mix modelling, or statistical approaches for social measurement. </span><span data-contrast="none">Familiarity incorporating AI/ML and predictive analytics into workflows.</span><span data-ccp-props="{}"> </span></li> <li><strong><span data-contrast="auto">Strategic Leadership & Client Advisory:</span></strong><span data-contrast="auto"> Exceptional ability to advise senior stakeholders, translating data into business recommendations. Significant experience presenting complex insights with clarity and impact. Track record for building and mentoring analytics teams. Strong cross-functional collaboration with creative, strategy, and technology teams. Experience supporting new business development and articulating analytics capabilities in pitch situations.</span><span data-ccp-props="{}"> </span></li> <li><strong><span data-contrast="auto">Entrepreneurial Builder & Storyteller:</span></strong><span data-contrast="auto"> Excited to build a practice from the ground up. Strategic thinker who balances vision-setting with hands-on execution. Intellectually curious and always pushing boundaries. Exceptional communicator who transforms complex datasets into compelling narratives. Results-driven, focused on proving measurable impact that drives client success and agency growth.</span><span data-ccp-props="{}"> </span></li> </ul> <p><span data-contrast="auto">Req ID:</span><span data-ccp-props="{}"> 16377</span></p> <p><span data-contrast="auto"><span style="color: rgb(255, 255, 255);">#LI-JS1 #LI-HYBRID #LI-DIRECTOR</span></span></p><div class="content-conclusion"><p><span data-contrast="auto">Our values shape everything we do:</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Be</span><strong><span data-contrast="auto"> Ambitious</span></strong><span data-contrast="auto"> to succeed </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Imaginative</span></strong><span data-contrast="auto"> to push the boundaries of what’s possible </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Inspirational</span></strong><span data-contrast="auto"> to do groundbreaking work </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">always learning and listening</span></strong><span data-contrast="auto"> to understand </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Results-focused </span></strong><strong> </strong><span data-contrast="auto">to exceed expectations </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">actively pro-inclusive and anti-racist</span></strong><span data-contrast="auto"> across our community, clients and creations </span> </p> <p><span data-ccp-props="{}"><em><span data-teams="true">Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision-making.</span></em></span></p> <p><em><span data-contrast="auto">OLIVER,</span></em><em> </em><em><span data-contrast="auto">a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. </span></em><span data-ccp-props="{}"> </span></p> <p><em><span data-contrast="auto"> OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.</span></em></p></div>

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