Founding Sales Lead

Drive New Business Growth

• Own the full sales cycle: prospecting, discovery, demos, proposals, negotiation, and close.
• Build and maintain a target account strategy by segment and customer profile.
• Clearly articulate the ROI, efficiency gains, and revenue impact of AI-powered call handling and booking automation.
• Seamlessly transition new customers to onboarding and Customer Success for activation and first value realization.

Build a Repeatable Outbound Motion

• Lead outbound strategy and execution across calls, email, LinkedIn, and industry events.
• Develop and iterate on talk tracks, competitive positioning, objection handling, and demo structure.
• Establish pipeline creation targets and inspection routines that translate activity into predictable results.
• Create repeatable playbooks covering segments, sequences, cadences, and qualification criteria.

Shape the Go-to-Market Strategy

• Share structured customer insights and market feedback with Product and leadership to inform roadmap, pricing, and packaging decisions.
• Maintain accurate pipeline, activity tracking, and forecasting in CRM (HubSpot).
• Consistently meet or exceed monthly and quarterly KPIs across outreach, demos, pipeline, and revenue.
• Coordinate with Partnerships and Marketing to leverage partner channels and campaigns for pipeline generation.

What Success Looks Like

In the First 90 Days

• You’ve built a clear target account list by segment and launched outbound motions that are producing qualified opportunities.
• CRM pipeline and activity tracking are clean, reliable, and maintained.
• You’ve delivered multiple demos, progressed deals through the pipeline, and closed your first customers.

In 6 to 12 Months

• A predictable sales engine is running: outbound activity is converting to qualified pipeline, and pipeline is converting to closed revenue.
• You’ve closed a meaningful book of new business and the customer base is growing steadily.
• Sales playbooks, talk tracks, and demo flows are documented and repeatable.
• You’re contributing to expansion beyond the initial vertical, identifying and testing new market segments.
• Experience selling in marine management, storage systems, dealership platforms, or adjacent verticals is a strong plus.
• Experience selling AI, automation, or voice/conversational technology products.
• Experience in vertical market software or operationally complex environments where the buyer is an operator, not a tech team.
• Startup or early-stage SaaS experience where you had to build the motion, not just run it.