Field Marketing Manager, Japan

Twilio seeks a Field Marketing Manager who lives the Twilio Magic and has a demonstrated track record of building and executing brand-to-revenue GTM programs in the Japanese market. The desired individual will:

• Own and execute the Japan field marketing plan across the full GTM funnel: from PR and brand-building activities through to pipeline creation, acceleration, and late-stage deal support.
• Design and deliver integrated marketing campaigns in partnership with the APJ Demand Creation HUB, spanning email, social, paid media, content syndication, digital advertising, and paid advertorial channels.
• Lead executive engagement programs in Japan, including executive roundtables, CxO-level events, and account-based relationship marketing initiatives that reflect the trust-based nature of Japanese enterprise buying.
• Develop and execute partner marketing programs in collaboration with key Japan channel and alliance partners, driving joint pipeline and co-selling opportunities.
• Oversee PR and communications activities in Japan, working with regional PR resources to build Twilio's brand credibility and thought leadership in the market.
• Plan and deliver a portfolio of demand generation programs including physical and digital events, webinars, outbound prospecting campaigns, account-based marketing (ABM) programs, and content-led nurture programs.
• Leverage intent data and signal-based marketing tools (e.g. 6sense etc.) to prioritize target accounts, time campaigns effectively, and ensure marketing investment is focused on in-market buyers.
• Work closely with the Japan SDR team to ensure strong lead handoff, campaign follow-up alignment, and ongoing feedback loops that improve lead quality and conversion rates.
• Partner with Account Executives to support late-stage pipeline acceleration: including targeted account-level programs, bespoke content, and customer reference activities that support deal progression through to close.
• Localise and adapt global and regional campaign assets, messaging, and content (with agency support) for the Japanese market, ensuring cultural and linguistic relevance across all touchpoints.
• Use AI-powered marketing tools to enhance productivity and campaign effectiveness: including AI-assisted content creation, campaign performance analysis, audience segmentation, and personalization at scale.
• Analyze campaign, program, and tactic performance using CRM and BI tools, maintaining a regular reporting and communications cadence with key stakeholders on Japan field marketing results, learnings, and optimization actions.
• Prioritize market and segment needs using data, identifying what is working and what is not in current demand creation plans, and adjusting strategy and investment accordingly.
• Collaborate with Marketing Operations to manage and optimize marketing automation workflows, ensure accurate data capture, and maintain lead routing integrity within Marketo and Salesforce.
• Identify opportunities to improve marketing effectiveness through better targeting, improved processes, and smarter use of technology and automation.
• Serve as the primary marketing business partner to the Japan sales organization: gathering field intelligence, communicating back to corporate and regional marketing, and ensuring the GTM plan reflects what the market needs.
• Work cross-functionally with the APJ Demand Creation HUB, regional product marketing, and regional PR teams to ensure Japan is represented in regional and global program planning and roadmaps.
• Manage third-party vendors, creative agencies, event production partners, and media partners to deliver programs on time, on budget, and on brand.
• Contribute to web localization and technical marketing system input, always representing Japan customer and developer needs within the broader APJ marketing infrastructure.