Campaign Planning & Pre-Production Plan and execute cohesive marketing campaigns that support business and brand goals. Create campaign briefs, concepts, presentations, and production strategies. Manage product sourcing, styling, locations, props, and logistical details. Formulate detailed production schedules, budgets, and resource allocation.
Direct and coordinate creative teams, including photographers, videographers, agencies, and vendors. Secure required approvals prior to launching production. Maintain strict alignment with brand guidelines and project timelines. Campaign Production Management Oversee photography, videography, digital content, and campaign productions.
Direct creative teams during shoots to guarantee seamless execution. Monitor quality, timelines, and deliverables while resolving on-site production issues. Keep campaign production expenditures within authorized budgets.
Post-Production & Content Delivery Coordinate post-production workflows, including photo and video editing, motion graphics, retouching, and final artwork. Review and approve all creative deliverables to ensure high quality and brand alignment.
Guarantee the punctual delivery of campaign videos, product photos, social media content, digital ads, and marketing materials. Maintain well-structured digital asset libraries and detailed production records. Brand Ambassador & Celebrity Management Execute engagement programs for brand ambassadors and celebrities.
Coordinate talent for campaigns, launches, events, store openings, and brand activations. Manage contracts, schedules, deliverables, and ongoing communications. Ensure talent consistently reflects the brand image and communication guidelines. Review performance and campaign effectiveness for all ambassadors.
Talent & Vendor Management Source and manage models, influencers, photographers, videographers, stylists, makeup artists, and other creative professionals . Negotiate commercial terms, contracts, usage rights, and specific deliverables . Coordinate talent participation across campaigns, photoshoots, events, and various productions .
Build and maintain a reliable database of creative talents and production partners . Develop long-term relationships with agencies and industry vendors . Product Coordination for Campaigns Coordinate products required for marketing activities, content creation, and promotional campaigns .
Liaise with Fashion Design, Merchandising, Product Development, Production, Warehouse, and Retail teams to guarantee product availability prior to events and shoots . Manage product tracking, physical movement, and post-shoot returns while maintaining precise logs of product details and campaign records .
E-Commerce Production Management Plan and manage e-commerce model and flat-lay photoshoots, including the creation of schedules, shot lists, styling plans, and production calendars . Coordinate and direct photographers, stylists, retouchers, and other creative team members .
Evaluate image quality and brand consistency while tracking approvals, editing progress, and digital platform uploads . Ensure the punctual delivery of all finalized e-commerce assets . Budget, IOU & Financial Coordination Prepare production budgets and estimated campaign costs . Process IOUs for marketing and production requirements .
Gather all invoices, bills, price quotations, and necessary documentation . Partner with the finance team to handle vendor payments and account settlements . Track campaign spending against the authorized budget allocations . Keep precise financial logs and ensure prompt closure of outstanding IOUs .
Public Relations (PR) Management Support the implementation of PR strategies that align with marketing goals. Create press releases, media kits, corporate narratives, and communication materials. Manage media interviews, press conferences, product launches, and brand events.
Cultivate relationships with journalists, media outlets, influencers, and PR agencies. Track media coverage, brand sentiment, and PR performance while assisting with crisis communication and corporate reputation.
