Executive, Short Video Operations (Bangladesh Based)

Affiliated Department: Marketing Department

Working place: Dhaka, Bangladesh, need to go out to a store for shooting

Position Orientation: Responsible for the operation of TikTok, Facebook, Instagram full short video matrix, and produce short video content in line with the local culture of Bangladesh; Considering brand exposure, store circulation, franchise lead acquisition, coordinate investment promotion, store team, complete account growth, content exposure and lead conversion indicators, and manipulate overseas brand social media from 0 to 1.

Respondents: Head of Overseas Marketing / Director of Domestic Marketing

Manage objects: Manage local clips, filming assistants, local celebrity resources

Core job responsibilities:

Account Content Policy and Content Output

• Research the hotspots of Bangladeshi short video platforms, local user preferences, and religious and cultural taboos, output account content positioning, monthly content schedule, and formulate short video operation strategy.
• Independently complete short video selection, script writing, live shoot guidance, editing, localized subtitles (English / Bengali), title tag optimization, output product displays, store visits, brand stories, event marketing, and franchise promotional short videos.
• Control video visual style, unified brand visual tone, output 9: 16 vertical version of native short video, adapt TikTok, Facebook Reels, Ins Reels platform algorithm rules.
• Combine local festivals, hot challenges and social topics to plan brand topic activities, initiate UGC user content collection, and guide customers to output store punch content.

Talent KOL Cooperative Management

• Screen small and medium-sized celebrity and influencers in Bangladeshi local cuisine, lifestyle, and build a celebrity resource base; Business negotiations with entrepreneurs, sample delivery, script validation, release follow-up, and results evaluation.
• Manage the talent collaboration budget, evaluate the impact of talent exposure, interaction, and lead conversion, and screen talent for cost-effective long-term collaboration.
• Daily operations and user maintenance of social media accounts
• They are responsible for the daily posting of multiple accounts, back-office maintenance, promptly respond to the comment section, and privately send letters for consultations, distinguish between ordinary consumers and prospective customers, and send franchise leads to the recruiting manager at the same time.
• Monitor social media public opinion, handle negative comments, avoid religious and cultural sensitive risks, and maintain brand reputation.

Paid distribution and advertising materials

• He is responsible for the output of TikTok Ads and Meta ad materials, outputs short video ad materials, works with the distribution personnel to do material A / B testing, optimizes the quality of ad materials, improves exposure and form lead output efficiency.
• Review the performance of the ad material, settle the hit material template, and push back the direction of natural streaming content.

Data recovery, report output

• Statistics core metrics such as broadcast ratings, completion rates, likes, fan growth, private letter consultations, affiliate leads, output weekly / monthly operational reports, analyze hit streams, causes of crushes, and iterate content strategies.
• Follow the social media accounts of the competing tea brand, dismantle the competing content, distribution, and celebrity play, and export the competing analysis to the headquarters.

Cross-sectoral synergy

• Coordinate with the domestic market department, synchronize the feedback of the overseas market, and implement brand materials and marketing activities; Connect with the recruiting team and produce short video material for the franchise promotion; Connect the store, coordinate store scenery and store event material collection.
• Manage local film and editing assistants, assign work tasks, and control delivery quality; Complete other market-related tasks assigned to supervisors.

Core Job Explanation

Position to do both for the C end consumer brand exposure, while undertaking the B end join clues drainage task; They need to familiarize themselves with local cultures, avoid religious and cultural risks, and both produce natural traffic short videos and export advertising materials, which are the core jobs of brand online acquisition overseas.