Executive Marketing Program Lead

As our Executive Marketing Program Lead, you will build and lead Vercel’s executive engagement program, creating high-impact experiences that deepen strategic relationships, strengthen Vercel’s position with senior technology leaders, and accelerate enterprise growth.

You will own the full lifecycle of a portfolio of executive programs spanning Vercel’s Executive Briefing Center, executive roundtables, advisory councils, thought leadership, and other one-to-one and one-to-few experiences. At the center of this portfolio, you will build Vercel’s Executive Briefing Center program from the ground up—turning strategic customer visits into a signature experience that advances priority opportunities and showcases where the web is going.

You will partner closely with Sales, Product, Engineering, Marketing, Customer Success, and Vercel’s executive team, representing our brand at its most senior customer touchpoints.

This is a builder role. You will define Vercel’s executive engagement strategy, establish the Executive Briefing Center playbook, develop the content and speaker ecosystem, and create the operating model and measurement framework needed to scale the program globally.

The role includes in-office anchor days on Monday, Tuesday, and Friday out of our SF office.

• Develop and own Vercel’s executive engagement strategy, defining priority audiences, program formats, annual themes, and engagement journeys aligned with company and go-to-market priorities
• Design, launch, and operate Vercel’s Executive Briefing Center program, including its intake process, qualification criteria, scheduling workflows, service standards, and measurement framework
• Partner with Sales and account teams to define briefing objectives, build customized agendas, and align each experience to the customer’s business priorities and the opportunity strategy
• Develop cohesive executive-level narratives and program themes in partnership with Product Marketing, Brand, Communications, and Content
• Recruit, brief, and coach executive and technical speakers, ensuring every interaction is relevant, credible, and consistent with Vercel’s company and product narrative
• Own the end-to-end experience for executive briefings and events, including programming, space design, demos, technology, hospitality, catering, branding, and attendee communications
• Build and maintain a scalable library of executive content, discussion frameworks, customer stories, briefing modules, and demo experiences
• Manage program operations, including budgets, vendors, capacity planning, briefing and event calendars, and cross-functional workbacks
• Define and report on program performance, including executive engagement, priority-account participation, pipeline influenced, deal acceleration, relationship progression, repeat participation, and attendee satisfaction