Executive - Branding

Responsible for developing and executing brand strategies for FMCG household-care products, including disinfectants and other home hygiene solutions. Focused on building strong brands, driving consumer awareness, and supporting sustainable sales growth.

• Define how each product should stand out from competitors.

• Develop annual brand plans and marketing strategies.

• Identify opportunities for new products, variants, fragrances, pack sizes, and formulations.

• Ensure consistent brand messaging across all channels.

• Work with R&D/production teams on product improvements and launches.

• Translate consumer insights into product and communication strategies.

• Work closely with Sales to develop retailer/distributor promotional programs.

• Support ATL/BTL, digital, trade, and consumer activation initiatives.

• Monitor product visibility and availability in the market.

• Track competitors` pricing, packaging, promotions, advertising, distribution, and new launches.

• Conduct regular market visits and prepare competitor intelligence reports.

• Recommend actions to maintain or increase market share.

• Develop promotional offers and campaigns.