Job Summary:
Quasem Industries Plc is seeking a dynamic and motivated Executive, Brand who is passionate about brand execution, market impact, and growing into a strong FMCG brand leader. He has to support sales, promotion, and marketing activities for our online and offline brand communications. This role also includes managing promotional campaigns, working with other departments (sales, Finance, factories) closely and increasing brand visibility through innovative strategies.
Responsibilities:
- Coordinate ATL, BTL, digital, retail visibility and trade-support activities.
- Work closely with sales and trade teams to ensure strong market activation
- -Coordinate with creative and media agencies on briefs, materials, and timelines
- Plan and execute social media campaigns, promotional offers and digital marketing activities
- Prepare campaign briefs, budgets, timelines and execution plans and follow up with agencies/vendors.
- Liaise with advertising agencies, printing vendors, and media houses to ensure timely and cost-effective delivery of marketing materials.
- Manage campaign assets, content calendars and brand documentation.
- Coordinate outdoor branding, events and activations while ensuring brand guideline compliance.
- Coordinate photoshoots, food photography, video content and promotional productions
- Assist in developing promotional materials including POSM, menu boards, banners, flyers and digital creatives
- Support product launches, TVC/OVC, video production and flagship campaigns.
- Execute fairs, retailer/electrician meets, community events, showroom launches and field activations.
- Monitor campaign performance, competitor activities and prepare regular reports.
- Coordinate market research, consumer surveys and campaign evaluations.
- Conduct field visits and handle urgent brand assignments as required.
- Proven experience in Digital activities and social media engagement. retail visibility, product launches
- Work closely with cross-functional teams to ensure timely execution of brand initiatives.
