E-Commerce Lead

E-Commerce Management

• Develop and execute e-commerce sales and growth strategies to achieve business targets.
• Monitor online sales, conversion rates, product performance, and overall customer experience.
• Manage promotions, pricing, product visibility, and marketplace performance.
• Identify opportunities to improve online sales, customer acquisition, and retention.

Digital Marketing

• Independently plan and execute digital marketing campaigns across Facebook, Google, YouTube, Instagram, and other relevant platforms.
• Manage paid advertising, content promotion, retargeting, and lead-generation campaigns.
• Monitor and analyze key performance metrics including ROAS, CAC, CTR, CPC, engagement, and conversion rates.
• Develop promotional plans aligned with e-commerce sales objectives.
• Analyze digital marketing data and continuously optimize campaigns for better ROI.

CRM Team Monitoring

• Monitor CRM Team activities related to customer acquisition, retention, engagement, and reactivation.
• Guide customer segmentation and targeted CRM campaigns.
• Review CRM Team performance and provide necessary guidance for improvement.
• Track repeat purchases, customer retention, and reactivation performance.

Analytics & Performance

• Prepare regular E-Commerce and Digital Marketing performance reports.
• Analyze customer behavior, sales funnels, campaign effectiveness, and conversion trends.
• Identify performance gaps and recommend data-driven strategies for business growth.

Cross-Functional Coordination

• Coordinate with Sales, Brand, IT, Supply Chain, Finance, and Customer Service teams to ensure smooth e-commerce operations.
• Ensure alignment between marketing activities, product availability, sales targets, and customer service.
• Collaborate with relevant teams to resolve operational challenges and improve customer experience.