DTC Website Performance & CRO Manager

CRO & Conversion Ownership

• Conduct comprehensive CRO audits to identify user friction, conversion barriers, and revenue opportunities.
• Develop, prioritize, and execute A/B tests across homepages, product detail pages (PDPs), collection pages, landing pages, and checkout experiences.
• Analyze customer behavior using heatmaps, session recordings, funnel analysis, and behavioral analytics tools.
• Create hypotheses based on quantitative and qualitative data and validate them through structured experimentation.
• Deliver clear optimization recommendations supported by data and expected business impact.
• Provide wireframes, mockups, and implementation guidance to designers and developers.

Website Performance Management

• Monitor and improve website speed, Core Web Vitals, and overall site performance across all assigned client accounts.
• Ensure websites meet performance benchmarks while maintaining a seamless user experience.
• Coordinate and oversee quality assurance (QA) processes before launches, deployments, and website updates.
• Identify technical issues and performance risks within one business day of detection.
• Escalate unresolved blockers promptly to maintain project momentum and client performance goals.

Analytics & Reporting

• Own GA4 implementation, tracking accuracy, and reporting across client websites.
• Analyze Shopify and GA4 data to identify opportunities, trends, and performance gaps.
• Establish performance baselines for new client accounts within 30 days of onboarding.
• Deliver monthly performance reports that connect optimization initiatives to conversion rate, average order value (AOV), and revenue impact.
• Provide actionable insights rather than simply reporting metrics.

Client Portfolio Support

• Manage multiple website optimization initiatives across a portfolio of DTC clients.
• Develop and maintain rolling 30/60/90-day optimization roadmaps for each account.
• Collaborate with DTC Brand Managers to ensure website initiatives support broader business objectives.
• Support client-facing teams with performance insights, recommendations, and deliverables.

Process Improvement & Documentation

• Create and maintain SOPs for all CRO, analytics, QA, and website performance processes.
• Continuously improve workflows to increase efficiency, scalability, and quality.
• Stay current with CRO, UX, Shopify, analytics, and e-commerce best practices.

Key Performance Indicators

• Conversion rate improvement — measurable CVR lift per client site tracked month over month. Baseline established within 30 days of onboarding.
• A/B test velocity — minimum 2 active tests per client site at all times. Every test has a documented hypothesis, success metric, and post-test outcome.
• Google PageSpeed score — ≥80 on mobile and desktop across all active client sites, maintained continuously.
• Revenue-attributed reporting — at least 1 documented report per client per month connecting site changes to CVR, AOV, or revenue movement.
• Project delivery rate — ≥90% of website projects delivered on time with completed QA documentation. Zero launches without sign-off.