DTC Brand Strategist Intern

Brand & Channel Support

• Assist in audits of paid social, search, email/SMS, and landing pages.
• Help analyze creative performance, funnel flow, and messaging consistency.
• Support competitor research and category trend analysis.
• Document findings and present insights internally.

Strategy & Planning Assistance

• Help build quarterly brand roadmaps including testing ideas, budget allocation drafts, and channel priorities.
• Support brand story development, messaging frameworks, and positioning documents.
• Assist in preparing QBR and onboarding strategy decks.

Channel Execution Support

• Work with paid social and search teams to review campaign structures, audiences, and creative mix.
• Assist retention team with email/SMS calendar planning, segmentation, and performance review.
• Help track promotions, spend changes, and test results.

Analytics & Reporting

• Monitor dashboards (ROAS, CPA, CAC, LTV, open rates, CTR, AOV).
• Prepare weekly/monthly performance summaries.
• Document learnings and optimization ideas for senior strategists.

Cross-Functional Collaboration

• Coordinate with Creative Strategists to gather assets and feedback.
• Join internal strategy calls to learn how decisions are made.
• Escalate blockers and clarify tasks with your mentor or manager.

Client Exposure & Learning

• Sit in on client strategy calls and QBRs for learning purposes.
• Help prepare client-facing materials and follow-up notes.
• Learn how to explain performance insights and growth levers clearly.

What You’ll Learn

• How to build and execute DTC brand strategy across paid and owned channels
• How to read performance data and translate it into action
• How brand positioning, creative, and media work together
• How to collaborate across teams in a fast-paced agency environment
• How MAG operates at scale using SOPs, dashboards, and documentation