7+ years in user acquisition, performance marketing, or growth marketing.
Proven track record managing significant paid media budgets against CPA, ROAS, LTV, and payback targets.
Hands on expertise across Meta, programmatic, DSPs, mobile ad networks, and ASO including audience setup, bidding, attribution, and optimization.
Strong grasp of mobile attribution (SKAdNetwork, MMPs like AppsFlyer) and privacy-related measurement limits.
Strong leadership and communication skills manages people, agencies, and stakeholders, and turns data into clear decisions.
Real money gaming, mobile gaming, fintech, or subscription-app experience is preferred.

WHAT SUCCESS LOOKS LIKE

Establish a clear channel strategy and investment framework tied to player LTV and payback.
Improve the efficiency and scalability of WorldWinner’s existing paid acquisition channels.
Build a disciplined testing roadmap across channels, audiences, offers, landing experiences, and creative.

Director of User Acquisition

Summary