Director, Email & Lifecycle Marketing at BenefitHub | chakrie

Requirements

Additional Requirements

9+ years of hands-on email, CRM, or lifecycle marketing in a high-volume program, including monetizing a newsletter or email audience through sponsored placements and/or commissionable/affiliate revenue.
Deep, hands-on expertise in email deliverability, compliance, and reputation management (IP/domain warmup, SPF/DKIM/DMARC, list hygiene, mailbox-provider relations).
Hands-on mastery of a major enterprise ESP and CDP / marketing-automation stack—our current stack includes Iterable and Lytics—across segmentation, dynamic content, automation, lifecycle journeys, behavioral targeting, and reporting.
Proven success managing and developing a high-performing team.
Strong command of segmentation, personalization, automation workflows, triggered campaigns, and A/B testing methodologies.
Advanced knowledge of marketing analytics, attribution modeling, and performance measurement, building KPIs and dashboards and translating performance data into insights for partners and executives—with the judgment to distinguish genuine engagement from invalid traffic.
Bachelor’s degree or equivalent practical experience.
Background at an ecommerce, marketplace, perks/benefits, affiliate, deals, or media/ad-monetization company (e.g., PerkSpot, EBG / Perks at Work, LifeMart, Rakuten, Groupon, RetailMeNot, or similar).
Understanding of the HR, benefits, and employee-engagement landscape.
Experience with multi-tenant programs, product-marketing/GTM email, global multi-market programs, and evaluating or migrating ESPs.

Responsibilities

A clear overview of what is expected, written by the people who posted it, with every detail you need to decide.

Qualifications, experience and the skills that matter most, along with anything that would make you stand out.

Practical next steps, the documents to prepare and the dates to keep in mind before you apply or get in touch.

Contact details, links to the official source and the notes our team adds after checking each listing by hand.

Skills & expertise

Qualifications, experience and the skills that matter most, along with anything that would make you stand out.

Practical next steps, the documents to prepare and the dates to keep in mind before you apply or get in touch.

Contact details, links to the official source and the notes our team adds after checking each listing by hand.

Everything else on this page, kept up to date and available to every member of Chakrie at no cost at all.

Salary & benefits

A clear overview of what is expected, written by the people who posted it, with every detail you need to decide.

Qualifications, experience and the skills that matter most, along with anything that would make you stand out.

Practical next steps, the documents to prepare and the dates to keep in mind before you apply or get in touch.

Contact details, links to the official source and the notes our team adds after checking each listing by hand.

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Director, Email & Lifecycle Marketing

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Additional Requirements

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