Digital Marketing Specialist – E-commerce

Plan, manage and optimise Facebook & Instagram (Meta) Ads for E-commerce sales.

Create and manage Sales/Conversion campaigns, audience targeting, retargeting and remarketing.

Conduct creative testing and A/B testing to identify high-performing ads.

Monitor campaign performance, budget, ROAS, CPA/CAC, conversion rate and sales.

Analyse the complete funnel from Ad → Website → Checkout → Purchase and identify areas for improvement.

Work closely with the Content/Creative team to develop sales-focused and engaging ad creatives.

Manage Meta Pixel, CAPI, GA4/GTM and conversion tracking with the relevant team.

Prepare regular performance reports and take data-driven actions to improve results.

Continuously optimise and scale successful campaigns while controlling acquisition costs.