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Professional certification in Digital Marketing will be an added advantage.
Strong knowledge of Meta Ads, Google Ads, TikTok, SEO, SEM, and Google Analytics.
Good understanding of SEO, SEM, Google Analytics, Google Search Console, and conversion tracking.
Practical knowledge of AI tools for digital marketing and content creation.
Strong knowledge of lead generation and performance marketing.
Ability to analyze campaign data and make data-driven decisions.
Good understanding of audience targeting, remarketing, and campaign optimization.
Strong analytical and problem-solving skills.
Good communication, coordination, and team management skills.
Ability to manage multiple campaigns and projects within deadlines.
Must be creative, proactive, self-motivated, and result-oriented.
Knowledge of Canva, Photoshop, or other creative tools will be an added advantage.
Experience with CRM, marketing automation, or lead management tools will be an added advantage.
Job Context:
Source Of Agro is an agriculture-focused company providing agricultural machinery, equipment, and related solutions. We are looking for a strategic and result-oriented Digital Marketing Manager to lead digital marketing activities, generate quality leads, strengthen online presence, and support business growth through effective digital campaigns.
Job Responsibilities:
Develop and execute comprehensive digital marketing strategies aligned with the company`s business and sales objectives.
Plan, execute, and monitor digital marketing campaigns across relevant online platforms.
Manage and optimize Meta Ads (Facebook & Instagram), Google Ads, YouTube Ads, TikTok Ads and other paid advertising campaigns.
Develop strategies for lead generation, customer acquisition, brand awareness, and sales growth.
Manage the company`s website and ensure regular updates of products, services, offers, and promotional content.
Develop and implement SEO strategies to improve website visibility and organic traffic.
Conduct keyword research and optimize website content, landing pages, and other digital assets.
Monitor website traffic, user behavior, campaign performance, leads, conversions, and other key digital marketing metrics.
Use tools such as Google Analytics, Google Search Console, Meta Business Suite, TikTok Business tools and other relevant platforms for performance tracking and analysis.
Utilize AI tools and AI-powered marketing solutions for content creation, campaign planning, audience research, data analysis, marketing automation, creative development, and workflow optimization.
Explore and implement new AI tools that can improve digital marketing performance, productivity, content quality, and campaign results.
Coordinate with the Social Media, Content, Sales, and Product teams to develop effective digital campaigns.
Lead, supervise, and coordinate the Digital Marketing/Social Media team, assign tasks, monitor performance, and ensure timely completion of responsibilities
Identify target audiences and develop appropriate campaign strategies for different customer segments.
Plan and optimize landing pages and digital campaigns to improve lead conversion.
Conduct market and competitor research to identify new digital marketing opportunities and trends.
Prepare monthly and campaign-wise digital marketing performance reports for Management.
Monitor advertising budgets and ensure efficient use of digital marketing expenditure.
Test different ad creatives, audiences, campaigns, and strategies to improve overall performance.
Develop remarketing and retargeting strategies to improve customer conversion.
Ensure all digital communication maintains the company`s brand image and marketing standards.
Stay updated with current Digital Marketing, AI, Social Media, TikTok, advertising, and technology trends.
Perform any other digital marketing-related responsibilities assigned by Management.
Key Focus Areas:
Digital Marketing Strategy
Lead Generation & Customer Acquisition
Meta & Google Ads
TikTok Marketing & TikTok Ads
YouTube Marketing & YouTube Ads
Search Engine Optimization (SEO)
Website & Landing Page Management
Conversion Rate Optimization
Digital Campaign Management
Brand Awareness & Online Growth
AI-Powered Digital Marketing
AI-Assisted Content & Campaign Development
Digital Analytics & Performance Tracking
Remarketing & Retargeting
Marketing Budget Management
Sales & Marketing Coordination
Digital Marketing Team Leadership
Work at office
Full time
Bogura (Bogura Sadar)
Applications for this job are handled on the company's own website.
Source Of Agro is one of the best Sales and Service Provider in Agricultural products and machineries.
এই চাকরির জন্য বিজ্ঞাপনদাতা ব্যক্তি/প্রতিষ্ঠান আপনার কাছ থেকে কোন অর্থ চাইলে কিংবা নিয়োগ প্রক্রিয়া চলাকালীন কোন প্রকার হয়রানিমূলক (শারীরিক/মানসিক) আচরণ করলে অতিসত্বর আমাদেরকে জানান অথবা জবটি রিপোর্ট করুন। চাকরি পাওয়ার জন্য কোন ব্যক্তি/প্রতিষ্ঠানকে অর্থ প্রদান করবেন না। চাকরিকালীন কোন প্রকার হয়রানির (শারীরিক/মানসিক) সম্ভাবনা থাকলে সেখানে জয়েন করবেন না। কোন প্রকার অর্থ লেনদেন বা নিয়োগদাতা কর্তৃক হয়রানির দায়িত্ব Chakrie বহন করবে না।
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