Digital Marketing & IT Executive

Digital Marketing Responsibilities

• Plan, execute and monitor Facebook & Instagram advertising campaigns using Meta Ads Manager, including audience targeting, budget management, boosting and campaign optimization.

• Create and publish engaging content including product photos, videos, Reels, Stories and promotional posts for Facebook, Instagram, TikTok and YouTube.

• Manage the brand`s social media pages and maintain a consistent content calendar.

• Grow followers, reach and engagement through organic and paid marketing activities.

• Coordinate with the Sales Team to collect accurate product information, pricing, offers and promotional requirements.

• Support e-commerce product listing, including product title, description, price, images, SKU and stock-related information.

• Monitor campaign performance and prepare weekly/monthly marketing reports covering ad spend, reach, impressions, engagement, leads/orders and other relevant KPIs.

• Analyze campaign results and recommend improvements to increase reach, engagement, conversion and sales.

• Stay updated on current social media trends, digital marketing practices and competitor activities.

IT & System Responsibilities

• Provide day-to-day basic IT support to office and sales/marketing operations.

• Manage and update POS software/system, including product, sales and stock-related data where required.

• Maintain and regularly update Excel/Google Sheets for stock, sales, product and marketing-related information.

• Support basic troubleshooting of computers, printers, internet/network connectivity, email and other office IT equipment.

• Create, manage and maintain official email accounts and provide basic support for email-related issues.

• Maintain proper digital filing, data organization and backup of important marketing, sales and product-related files.

• Coordinate with external IT/software/service providers when technical issues require specialized support.

• Ensure accuracy, confidentiality and proper handling of company data and system information.

• Assist management and relevant departments with basic IT/system-related requirements.