Digital Marketer - Content Creator

Develop and execute content strategies aligned with the company’s marketing goals and target audience.

Create engaging content for Facebook, Instagram, TikTok, YouTube, LinkedIn, websites, and other digital platforms.

Write social media posts, captions, blogs, articles, product descriptions, ad copy, and promotional content.

Plan and maintain a content calendar to ensure consistent and timely publishing.

Create and coordinate visual content, including graphics, short-form videos, reels, stories, and promotional materials.

Research industry trends, audience interests, competitors, and relevant topics to generate fresh content ideas.

Manage and optimize social media content to increase reach, engagement, followers, and conversions.

Collaborate with designers, video editors, sales teams, and other departments to develop marketing campaigns.

Support digital advertising campaigns by creating compelling ad copy, creative concepts, and campaign content.

Apply SEO best practices to website and blog content to improve organic visibility and traffic.

Monitor content performance using analytics tools and prepare regular performance reports.

Analyze audience engagement and use insights to improve future content and campaigns.

Maintain consistent brand voice, messaging, and visual identity across all digital channels.

Stay updated on social media algorithms, content trends, emerging platforms, and digital marketing best practices.

Respond to audience comments, messages, and feedback when required.

Assist with influencer marketing, promotional campaigns, product launches, and other digital marketing activities.