5+ years of experience inB2B demand generation or growth marketing, ideally within financial services, consulting, or professional industries.
Deep understanding ofAccount-Based Marketing (ABM)and its execution across multiple channels.
Proven track record designing and optimizing multi-channel campaigns that drive engagement and pipeline growth.
Hands-on experience withmarketing automation and CRM platforms(e.g., Pardot, HubSpot, Salesforce, or similar).
Strong analytical mindset with the ability to extract insights from data and turn them into actionable recommendations.
Excellent communication, organization, and project management skills.
Strong collaboration skills with the ability to work cross-functionally and influence without authority.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Familiarity with demand generation KPIs and funnel metrics.
Experience with paid media platforms, marketing automation workflows, and lead-scoring models.
Adept at balancing strategic planning with hands-on execution.
Comfortable managing multiple campaigns simultaneously in a fast-paced, results-oriented environment.

Demand Generation Strategist

Summary