Creative Strategist

• Deliver detailed, actionable creative briefs, direct-response copy, and frame-by-frame storyboards for the design team.
• Monitor day-to-day micro-metrics (thumb-stop ratios, 3-second hold rates, CTR) to rapidly diagnose asset performance and propose modular iterations.
• Act as the bridge between performance and creative by streamlining the asset request pipeline and managing the feedback loop between media buyers and designers.
• Supply the in-house production and influencer teams with data-backed insights, winning hooks, and performance trends to guide their shoots.
• Proactively design and build A/B testing roadmaps for new hooks, visual formats, and messaging angles.
• Define and map specific creative concepts and angles to targeted consumer personas for both evergreen (BAU) and seasonal campaigns.
• Spot native platform trends by maintaining a swipe file of Meta vs. TikTok content and mapping competitor strategies.
• Present monthly reviews by synthesizing weekly learnings into macro-level creative presentations for stakeholders.
• Own post-click/CRO alignment by auditing and advising on e-commerce landing pages to ensure the post-click experience matches the ad narrative.
• Build secondary channel playbooks by adapting winning Meta/TikTok creatives for expansion channels like Pinterest, Snapchat, or Reddit.

Your Profile

• 4+ years of experience in a creative strategy or content strategy, ideally within a D2C or e-commerce brand and in touch with performance marketing.
• Proven experience optimizing paid social creative assets for Meta and/or TikTok, with a strong understanding of how platform algorithms use creative signals to define audience targeting.
• Comfortable working with performance data (thumb-stop ratios, hold rates, CTR) to diagnose what's working and translate it into new creative angles, not just report on it.
• Experience writing creative briefs, scripts, or storyboards for a design team; visual production skills (e.g. Canva) are a plus but not required.
• Strong cross-functional collaborator, comfortable aligning performance marketing, design, content, and influencer teams around a shared creative direction.
• Familiarity with workflow and creative analytics tools (e.g. Motion or similar).
• Fluent in English; Italian or French language is a plus.