Creative Strategist

Creative Audits & Research

• Conduct in-depth creative audits of client accounts to analyze hooks, angles, CTAs, ad types, and messaging performance.
• Benchmark competitors and identify whitespace opportunities for positioning, media mix, and messaging.
• Evaluate market awareness levels (unaware → most aware) and develop full-funnel creative strategies that align with customer journeys.

Campaign & Content Strategy

• Build creative roadmaps for DTC brands—integrating prospecting, retargeting, and re-engagement tactics.
• Concept new hooks and angles based on emotional drivers and product benefits.
• Create testing frameworks and prioritize experiments across ad formats (UGC, statics, GIFs, before/after, green screen reactions).

UGC Briefing & Production Support

• Draft clear UGC briefs for creators with scripts, shot lists, hooks, and storyboards.
• Collaborate with creators to refine tone, pacing, and authenticity; review rough cuts to ensure alignment with strategy.
• Curate social proof and testimonials for use in ads, emails, and landing pages.

Collaboration & Execution

• Partner with Media Buyers to align creative with funnel stages and performance KPIs.
• Work with copywriters, designers, and editors to translate briefs into polished, brand-right content.
• Guide messaging and visuals for email/SMS flows and CRO landing pages.
• Guide Creative Generalists by providing direction, feedback, and approvals on deliverables to ensure brand consistency and performance alignment.
• Focus on conversion rate optimization (CRO) through data-driven creative strategy and testing.
• Oversee creative direction without direct involvement in web design execution.

Performance Analysis & Optimization

• Track performance data across channels, spotting winning creatives and under performers.
• Document learnings and build "swipe files" of high-performing hooks and formats for internal use.
• Continuously iterate on campaigns based on testing results and audience feedback

Client & Stakeholder Communication

• Present creative strategies, testing plans, and performance recaps to clients and internal leadership
• Collaborate with Brand Managers to ensure creative roadmaps support retention and revenue goals