Country Marketing & Communication Lead - Germany

• Commercial Brand Experience: 5 to 10 years of experience launching or scaling a consumer brand in Germany, ideally in health, wellness, nutrition, science, or consumer tech. You lead with structured business outcomes such as revenue, brand search, traffic, and sign-ups.
• True Hands-On Operator: High autonomy, structured self-management, happy operating without a local team, and excited to personally build commercial partnerships, write pitches, and establish media presence from scratch.
• Tier-1 Media Network: Active, direct relationships with German consumer, lifestyle, health, and national news journalists (such as Der Spiegel, Süddeutsche Zeitung, FAZ, Handelsblatt, and top podcasts), with a proven track record of landing major press coverage.
• Language Precision: Native or certified C2 German (capable of localising complex scientific and health concepts into nuanced, high-trust German prose) AND fluent C1/C2 English, which is our primary internal working language.

The Nice-to-Haves

• Basic familiarity with German health marketing regulations (HWG / EU Health Claims) and consumer data privacy expectations (DSGVO).
• Additional European languages (French, Spanish, Italian, or Nordic languages).
• Previous experience navigating a matrix remote organisation across time zones (UK/US).

🎯 What Success Looks Like

• By Month 3: A signed-off German market-entry plan, scoped commercial growth tests with Finance/Performance teams, an active network of Tier-1 German press contacts, and initial local partnership leads.
• By Month 6: Live PR, growth, and partnership campaigns in Germany, early Tier-1 media placements, measurable brand search growth, and a draft playbook for further European expansion.
• By Month 12: A self-sustaining, repeatable German growth and PR playbook driving revenue and brand authority, reviewed at C-suite level.