Copywriter

Workplace Type

Full-time

Job ID: IJOB202660735

• Develop campaign concepts, creative routes, slogans, taglines, headlines, hooks, and key messages.
• Understand brand positioning, tone of voice, target audience, and campaign objectives before developing content.
• Write engaging content for Facebook, Instagram, LinkedIn, YouTube, TikTok, websites, and digital advertisements.
• Create scripts for TVCs, OVCs, documentaries, reels, animation, testimonials, promotional videos, and branded content.
• Prepare captions, carousel copy, voice-over scripts, product copy, brand stories, presentation content, and campaign communication materials.
• Generate trend-relevant and platform-specific creative ideas that can capture audience attention.
• Research audiences, market trends, competitors, cultural insights, and emerging content formats.
• Collaborate with creative, design, production, digital marketing, and client service teams.
• Present creative ideas clearly and revise content based on internal and client feedback.
• Proofread and ensure accuracy, consistency, clarity, and brand alignment across all content.
• Deliver assigned content within approved timelines.