At least 2 years of paid copywriting experience, ideally within coaching, personal development, online education or service-based businesses.
A portfolio demonstrating both short-form and long-form copywriting, including hooks, captions, emails or sales pages.
Demonstrated ability to learn a founder's voice and write consistently in that style.
Solid understanding of direct-response copywriting principles, including hooks, offers, objections and calls to action.
Excellent written English with a natural, conversational tone.
Strong understanding of persuasion, storytelling and content structure.
Reliability with deadlines and the ability to take feedback and iterate quickly.
Availability for some overlap with Perth business hours (AWST), which is 6 hours ahead of South Africa.

Highly Regarded

Copywriter | Coaching & Personal Brand (SA)

Summary