Conversion and Creative Strategist

• 5+ years of experience in Conversion Optimization (CRO), Ecommerce Growth, Performance Marketing, Copywriting, or Creative Strategy
• Proven experience driving measurable conversion improvements across e-commerce or DTC brands
• Strong copywriting and messaging strategy skills with a deep understanding of customer psychology
• Experience translating technical, scientific, or complex products into simple, persuasive messaging
• Strong analytical skills with the ability to interpret performance data and generate actionable insights
• Experience running structured A/B testing and conversion optimization initiatives
• Strong project management and prioritization skills in fast-paced environments
• Excellent communication and cross-functional collaboration skills
• Experience in supplements, wellness, healthcare, or consumer packaged goods (CPG)
• Experience with Amazon marketplace optimization and listing conversion strategy
• Experience in DTC e-commerce brands with multi-channel sales environments
• Familiarity with tools such as Amazon Seller Central, Shopify, Google Analytics, heat mapping tools, and testing platforms
• Experience working with creative teams, UGC creators, and paid media teams

Key Success Indicators

Success in this role will be measured by:

• Improvement in product page and listing conversion rates
• Increase in revenue driven by messaging and conversion optimization initiatives
• Improved consistency and clarity of messaging across channels
• Quality and effectiveness of testing frameworks and creative briefs
• Speed and quality of strategic insights delivered to the business

What Success Looks Like

A successful Conversion & Creative Strategist at Triquetra Health is someone who can quickly identify why messaging is not converting, develop stronger positioning, and build systems that consistently improve performance across channels.

This person combines strategic thinking, customer psychology, analytical rigor, and hands-on execution to turn product science into persuasive messaging that drives measurable growth.

Originally posted on Himalayas