Content Marketing Executive

Content Strategy and Creation

• Run keyword and intent research to find content with real business potential.
• Write, edit, and publish engaging blog posts, landing pages, email copy, and promotional copy.
• Create documentation, tutorials, and video scripts that help users get value from our products.
• Build product knowledge to keep content accurate and on message.

AI, Search, and Quality

• Optimize content for traditional search and AI engines, following our editorial standards.
• Refresh and update existing content to keep it accurate and ranking.
• Use AI tools to research, draft, and edit faster, while owning the final quality.

Distribution and Community

• Schedule and publish content across social media, email, and our channels.
• Repurpose each piece into social, email, and video cuts, then distribute across owned and third-party platforms to multiply reach.
• Engage in WordPress communities, groups, and forums, and help grow our WordPress community presence.

Outreach and Partnerships

• Support guest posting, digital PR, link building, and roundup placements outreach for authority and referral traffic.
• Coordinate influencer, affiliate, and co-marketing collaborations that expand reach and referrals.
• Help manage our products online reputation by monitoring reviews, forum threads, and social mentions, and flagging issues.

Performance and Reporting

• Track content performance in GA4, Google Search Console, Ahrefs, and SEMrush.
• Report on content performance and share clear findings with the team.

Collaboration and Growth

• Work with designers, developers, and support to keep content aligned with goals.
• Follow team standards and playbooks, and grow your skills with the senior's guidance.